Recently Google made a change to show more results from a domain for certain types of queries -- this helped searchers get to their desired result even faster. Today Google expanded the feature so that, when appropriate, more queries show additional results from a domain. As a webmaster, you’ll appreciate the fact that these results may bring targeted visitors directly to the pages they’re interested in.
Here’s an example: in the past, the query (the Museum of Modern Art), might have triggered two results from the official site:
With this iteration, our search results may show:
• Up to four web results from each domain (i.e., several domains may have multiple results)
• Single-line snippets for the additional results, to keep them compact
As before, Google still provide links to results from a variety of domains to ensure people find a diverse set of sources relevant to their searches. However, when our algorithms predict pages from a particular site are likely to be most relevant, it makes sense to provide additional direct links in our search results.
Like all the hundreds of changes Google make a year, Google is trying to help users quickly reach their desired result. Even though Google is constantly improving our algorithms, our general advice still holds true: create compelling, search-engine friendly sites in order to attract users, buzz, and often targeted traffic!
- Google Webmaster Central
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